GenCloth aims to empower design teams with computational tools to aid in fashion and textile design. New tools and parameters lead to new digital fashion frameworks and workflows. GenCloth focuses on the development and exploration of 3D CAD environments and creation of 3D modeling and simulation tools via algorithmic use cases.
Algorithms with varying data and design inputs customize design attributes and become the lingua franca to ease design and production workflows.
Production, customization and climate impact design analytics involved from the design phase for data driven fashion design enable growth of circular fashion design and produce correlating positive effects for our planet and society.
Research and development of GenCloth began in 2010 in Barcelona, Spain, with the experimentations of Elizabeth Bigger and Luis Fraguada. Since then GenCloth has worked with clients and designers alike for the continued development of new tools and resources for collaborative customization between our planet, person and design.
GenCloth intends to aid in the advocacy and achievement of six of the United Nations’s Sustainable Development Goals for 2030.
SDG 5 Gender Equality - by enhancing the use of enabling technology, in particular information and communications technology, to promote the empowerment of women. “at an avg. of 68%, women represent the largest group within the garment workforce….the empowerment of women is depicted as a prerequisite to the eradication of poverty and sustainable growth.
SDG 8 Decent Work and Economic Growth - promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. GenCloth aids to achieve higher levels of economic productivity through diversification, technological upgrading and innovation, empowering designers and teams with new digital tools.
SDG 9 Industry, Innovation and Infrastructure - build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation. Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all. By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes.
SDG 11 Sustainable Cities and Communities - make cities and human settlements inclusive, safe, resilient and sustainable. By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management via micro factories and sustainable design communities.
SDG 12 Responsible Consumption and Production - ensure sustainable consumption and production patterns. Substantially reduce waste generation through prevention, reduction, recycling and reuse. Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature. Achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment.
SDG 14 Life Below Water - conserve and sustainably use the oceans, seas and marine resources for sustainable development. By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution via negating materials which shed microplastics.